Senior Product Marketing Manager, Incident Response

$155,000 - $252,000/Yr

Palo Alto Networks - Santa Clara, CA

Full-time - Senior

Santa Clara, CA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Incident Response at Palo Alto Networks will lead the product marketing strategy for the rapidly growing Incident Response (IR) services business. This role focuses on building strong positioning and driving go-to-market (GTM) programs to enhance customer adoption of Unit 42 IR services. The position requires collaboration with industry-leading teams to elevate the company's reputation as a top cybersecurity services provider.

Responsibilities

• Partner with the Incident Response team to communicate clear and powerful messages that establish Unit 42 as the leading IR services provider.
• Build bold, sharp product marketing content, including blogs, reports, videos, and presentations focused on Incident Response for Unit 42.
• Track the IR market and competitive landscape in collaboration with product, marketing, and sales leadership.
• Launch campaigns and programs, creating content for digital media, websites, and customer presentations.
• Lead analyst engagements and presentations to drive awareness and gain outside-in perspectives.
• Enable sales teams to understand the value proposition and key differentiators, creating and delivering presentations at internal sales events.
• Work closely with other Unit 42 teams to contribute to annual research reports that generate awareness and thought leadership about the threat landscape.
• Spearhead service launches by planning the launch of new releases and managing messaging, positioning, collateral development, and driving the product launch.

Requirements

• 8+ years of product marketing experience, ideally with 5+ years in cybersecurity.
• Experience with developing and leading innovative GTM programs to drive customer adoption is strongly preferred.
• Understanding of Threat Intelligence, Incident Response, and threat detection, with a basic understanding of enterprise security SOC roles is desirable.
• Comfortable with creating and delivering presentations in various environments, from industry conferences to customer briefings.
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall organizational success.
• Bachelor's degree required; a technical degree or equivalent background or military experience is desirable.
• Experience and innovative energy to champion successful market and competitive disruption initiatives.

Nice-to-haves

• Experience in cybersecurity marketing is a plus.
• Familiarity with digital marketing strategies and tools.

Benefits

• FLEXBenefits wellbeing spending account with over 1,000 eligible items.
• Mental and financial health resources.
• Personalized learning opportunities.