Coinbase - Remote, OR
posted 2 months ago
As a Senior Product Marketing Manager at Coinbase, you will play a pivotal role in shaping the marketing strategy for our Institutional business. This position is designed for a dynamic individual who is passionate about the future of finance and Web3, and who thrives in a fast-paced, evolving environment. You will be responsible for developing and executing a comprehensive marketing strategy that encompasses our institutional prime brokerage products and initiatives, including trading, financing, and custody. Your work will involve close collaboration with product and sales teams to ensure that our marketing efforts align with the needs of our clients and the goals of the organization. In this role, you will act as the voice of the customer, providing insights that inform product messaging, brand differentiation, and marketing content. You will lead successful product launches and ongoing marketing campaigns, ensuring that they resonate with our target audience. Your ability to create compelling marketing collateral, such as presentations, case studies, and webinars, will be crucial in supporting the sales team and enhancing our brand's visibility in the market. You will also be responsible for measuring and reporting on the performance of product marketing initiatives, using data to guide your decisions and optimize future campaigns. As the crypto landscape is constantly changing, you will need to think creatively about how to bring institutions into the cryptoeconomy more quickly and effectively. This role is critical to Coinbase's growth ambitions and offers a unique opportunity to make a significant impact in the rapidly evolving world of cryptocurrency.