Atlassian - San Francisco, CA
posted about 1 month ago
Atlassian is seeking an experienced Senior Product Marketing Manager to join the team focused on Loom, a video messaging tool designed to enhance communication within the workplace. This role is pivotal in helping existing Atlassian users, particularly those using Jira and Confluence, understand the value of Loom. The successful candidate will collaborate with various teams, including Product, Growth, Performance Marketing, and Customer Lifecycle Marketing, to develop new positioning strategies and create innovative signup and adoption programs. The goal is to effectively communicate the unique value proposition of Loom to the market, ensuring that it resonates with users and drives adoption. In this role, you will be responsible for deeply understanding the personas and use cases associated with Atlassian's product portfolio. This understanding will inform the creation of compelling content that highlights the benefits of Loom to potential users. You will also be tasked with developing world-class positioning that is influenced by market trends, customer feedback, and competitive analysis. Partnering with demand generation teams, you will shape strategies for awareness and cross-sell campaigns, while also working closely with customer lifecycle marketing to ensure a seamless customer journey from activation to onboarding. Additionally, you will propose, test, and implement improvements to marketing messages, promotions, pricing, packaging, and channels to enhance signup rates. Your role will also involve driving go-to-market launches for new integrations between Atlassian products, collaborating with the product team to influence the product roadmap. This position requires a blend of creativity, analytical skills, and strong interpersonal abilities to effectively influence colleagues, customers, and partners.