Senior Product Marketing Manager, Loom (Growth)

$150,700 - $200,900/Yr

Atlassian - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

As a Senior Product Marketing Manager focused on Growth at Atlassian, you will play a crucial role in promoting Loom, a video messaging tool designed to enhance communication among teams. This position involves collaborating with various teams to develop effective marketing strategies, optimize user adoption, and create compelling content that resonates with existing Atlassian users, particularly those using Jira and Confluence. Your efforts will help shape the messaging and positioning of Loom, ensuring it meets the needs of its target audience while driving growth within the Atlassian portfolio.

Responsibilities

• Deeply understand the personas and use cases of our portfolio of Atlassian products and create content that communicates that value to prospects.
• Develop world-class positioning influenced by market trends, customer feedback, and competitive differentiation.
• Partner with demand gen teams to shape strategy for and run awareness and cross-sell campaigns.
• Work with customer lifecycle marketing to build a seamless customer journey activation and onboarding.
• Propose, test, and implement improvements to our marketing messages, promotions, pricing & packaging, and channels to increase signups.
• Drive go-to-market launches for new Atlassian integrations between our products and work closely with the product team to influence the roadmap.

Requirements

• 5+ years of experience in product marketing (subset of time in either product management or growth role OK)
• Experience in positioning solutions and bundles in a portfolio company, selling multiple products
• Excellent written and verbal communication skills resulting in exceptional positioning, messaging, and storytelling
• Strong analytical skills and a data-driven mindset
• Never-ending market, customer, and product curiosity
• Strong interpersonal and influence skills with colleagues, customers, and partners.

Benefits

• Health coverage
• Paid volunteer days
• Wellness resources