Senior Product Marketing Manager - Marketing Solutions

$147,000 - $204,700/Yr

Snowflake Computing - San Mateo, CA

Full-time - Mid Level

San Mateo, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

As a Senior Product Marketing Manager for Marketing Data Foundations at Snowflake, you will play a pivotal role in shaping the future of data-driven marketing. This position is designed for a strategic, data-driven, and customer-centric leader who will spearhead product marketing initiatives for Snowflake's AI Data Cloud tailored specifically for marketing teams. Your primary mission will be to empower these teams with innovative solutions that help them build robust data-driven marketing foundations and practices. You will raise awareness and develop go-to-market (GTM) programs aimed at marketing organizations across various industries, demonstrating how they can leverage the Snowflake AI Data Cloud to eliminate data silos and unify their customer and marketing data into a single source of truth. This unified approach will enable brands to fully capitalize on the transformative potential of AI in their marketing efforts. In this role, you will be responsible for creating impactful messaging and content that clearly communicates the value of Snowflake as a marketing and advertising data foundation. You will craft compelling narratives around AI in marketing, focusing on how marketing teams can leverage AI to drive significant business outcomes. Collaboration will be key, as you will work closely with other Product Marketing Managers (PMMs), industry leads, and partner teams to ensure a consistent message across Snowflake's advertising ecosystem. You will also scale joint efforts with the martech and adtech ecosystem, enabling marketing teams to effectively execute marketing use cases across planning, activation, and measurement. Additionally, you will lead key product launches, collaborating with the product team to launch Snowflake connectors that facilitate the integration of customer and marketing data. Your role will also involve developing and executing innovative go-to-market strategies, including supporting enablement efforts that target marketing leaders, both business and technical, positioning Snowflake as the premier platform for building comprehensive marketing and advertising strategies.

Responsibilities

• Create impactful messaging and content that communicates the value of Snowflake as a marketing and advertising data foundation.
• Develop and take to market compelling messaging content focused on leveraging AI for marketing business outcomes.
• Collaborate with other PMMs, industry leads, and partner teams to ensure consistent messaging across Snowflake's advertising ecosystem.
• Enable marketing teams to leverage martech and adtech organizations for executing marketing use cases across planning, activation, and measurement.
• Lead key product launches in collaboration with the product team to integrate customer and marketing data.
• Build and execute innovative go-to-market strategies targeting marketing leaders to position Snowflake as the premier platform for marketing and advertising strategies.

Requirements

• 6+ years of experience in product marketing, ideally within marketing technology, advertising technology, or data management.
• Deep understanding of marketers' challenges, including data silos and privacy, and the needs to succeed in the AI-first era.
• Understanding of the martech and adtech ecosystem, including Customer Data Platforms (CDPs).
• Exceptional written communication skills, with the ability to translate complex information into clear, actionable messaging.
• Proven track record of driving successful go-to-market programs and product launches.
• Strong ability to collaborate across cross-functional teams, including product, sales, and industry go-to-market teams.
• Analytical mindset with a strong ability to interpret data and generate actionable insights.
• BS/BA degree; MBA preferred.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k) retirement plan
• Flexible spending account
• Health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program
• Other company benefits