Senior Product Marketing Manager, Medtech solutions

Clarivate Analytics - Boston, MA

Full-time - Mid Level

Boston, MA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Marketing Manager for Medtech solutions at Clarivate Analytics is responsible for supporting the go-to-market strategy of key products and service lines. This role involves market segmentation, persona research, messaging creation, buyer journey mapping, and competitive landscape monitoring to drive business results. The position requires collaboration with various teams and stakeholders to develop marketing strategies, launch planning, and sales readiness, ensuring alignment across marketing communications and content.

Responsibilities

• Support the go-to-market strategy for key products and service lines.
• Conduct market segmentation and persona research.
• Create original and persuasive messaging and frameworks.
• Map the buyer journey and monitor the competitive landscape.
• Collaborate with the Sr. Director of Product Marketing on overall marketing strategy.
• Define requirements for effective marketing campaigns and positioning.
• Drive thought leadership on specific topics to address customer needs.
• Work closely with other Product Marketing Managers to ensure alignment of marketing communications.
• Develop and execute comprehensive marketing strategies for Medtech solutions.
• Create effective product-related sales tools to empower the sales team.

Requirements

• Minimum BS degree.
• Minimum 7 years of experience in product/segment marketing, preferably in B2B information services, medical device, or medical technologies industry.
• Familiarity with medical device or medical technology product lifecycles, R&D, and clinical trials.

Nice-to-haves

• Familiarity with healthcare procurement processes and reimbursement models.
• Strong experience in product commercialization strategy and tactics.
• Expertise in identifying trends and marketing opportunities through data.
• Proven ability to develop and execute marketing strategies focused on lead generation and retention.

Benefits

• Flexible working hours with some flexibility for global meetings.
• Hybrid work option near any US office.