Senior Product Marketing Manager, Medtech solutions

Clarivate Analytics - Overland Park, KS

Full-time - Senior

Overland Park, KS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

The Senior Product Marketing Manager for Medtech solutions at Clarivate Analytics is responsible for supporting the go-to-market strategy of key products and service lines. This role involves market segmentation, persona research, messaging creation, buyer journey mapping, and competitive landscape monitoring to drive business results. The position requires collaboration with various stakeholders, including product teams and sales channels, to develop effective marketing campaigns and ensure alignment across marketing communications.

Responsibilities

• Support the go-to-market strategy for key products and service lines.
• Conduct market segmentation and persona research.
• Create original and persuasive messaging and frameworks.
• Map the buyer journey and monitor the competitive landscape.
• Assist in the development of the overall marketing strategy for launch planning and sales readiness.
• Define requirements for effective marketing campaigns and positioning.
• Drive thought leadership on specific topics to address customer needs.
• Collaborate with other Product Marketing Managers to ensure alignment of marketing communications.

Requirements

• Minimum BS degree.
• Minimum 7 years of experience in product/segment marketing, preferably in B2B information services or medical technologies.
• Familiarity with medical device or medical technology product lifecycles, R&D, and clinical trials.

Nice-to-haves

• Familiarity with healthcare procurement processes and reimbursement models.
• Strong experience in product commercialization strategy and tactics.
• Expertise in identifying trends and marketing opportunities through data.
• Proven ability to develop and execute marketing strategies focused on lead generation and retention.

Benefits

• Flexible working hours with some remote work options.
• Opportunity to work in a hybrid environment near any US office.