Goto.Com - Juneau, AK
posted 3 months ago
As a Senior Product Marketing Manager at GoTo, you will play a pivotal role in shaping the marketing strategies for our Managed Service Provider (MSP) offerings. Your primary focus will be on understanding the MSP market and buyer personas, which includes their decision-making processes, pain points, and opportunities. This understanding will enable you to support cross-functional teams effectively. You will be the subject matter expert at the intersection of the MSP market, buyer insights, and product knowledge, which is crucial for developing and refining go-to-market tactics targeting MSPs. In your day-to-day responsibilities, you will develop compelling product positioning and messaging that clearly articulates the benefits of GoTo's products for the MSP market. This involves creating and updating various marketing assets and content, such as datasheets, blog posts, overview documents, videos, and comparison guides, to promote and accelerate the growth of GoTo Resolve solutions. Your work will directly impact how the company interacts with customers, prospects, and employees, influencing every aspect of our business worldwide. At GoTo, we pride ourselves on fostering a flexible work environment that encourages growth and development. We are looking for someone who shares our excitement for creating innovative marketing strategies and is passionate about making a difference in the MSP space. If you are driven to learn, explore, connect, and collaborate, we would love to have you join our team.