Senior Product Marketing Manager (On- Site Performance)

$130,000 - $135,000/Yr

Who's on Layton - Kearny, NJ

Full-time - Mid Level

Kearny, NJ

About the position

The Senior Manager, Product Marketing - On-Site Performance will be responsible for shaping the international and mid-market positioning of the company's products. This role requires expertise in buyer personas, market dynamics, and competitive analysis to develop strategic go-to-market plans and value propositions. The individual will collaborate with various teams to ensure cohesive messaging and alignment with client-centric narratives across the organization.

Responsibilities

• Develop a deep expertise on on-site performance capabilities to inform product positioning and messaging.
• Understand how on-site performance and personalization enhance core products and connect them through positioning.
• Oversee global positioning, messaging, and pricing for mid-market offerings.
• Act as the expert on buyers, their buying criteria, and competitive landscape to refine product and market fit.
• Manage the development and execution of international go-to-market strategies through cross-functional teams.
• Create market and category thought leadership, points of view, and market activation plans.
• Equip the sales team with a benefits-driven narrative for product solutions.
• Develop compelling sales collateral including narratives, case studies, white papers, and videos.
• Act as a strategic advisor to various marketing functions to drive impactful business plans.
• Collaborate with marketing leadership, product management, and stakeholders to develop annual marketing plans.

Requirements

• 5+ years of experience in product management, marketing, or a related field.
• 2+ years of experience in Product Marketing, preferably in on-site performance or a related field.
• Working knowledge of retail, eCommerce, and digital monetization programs.
• Bachelor's Degree from a 4-year college or university; MBA is a plus.
• Excellent verbal and written communication skills; ability to present to all levels of the organization.
• Mastery of Microsoft Office Suite - PowerPoint, Excel, Word, and Teams.
• Ability to translate technical capabilities into clear benefits.
• Demonstrated success in creating compelling messaging and positioning, competitive analysis, and managing product launches globally.
• Experience in a fast-paced, highly cross-functional, matrixed global organization.
• Proven ability to lead and collaborate across marketing, sales, and product teams, including international stakeholders.
• Creative, resourceful, self-starter who is results-oriented and a collaborative team player.
• Highly organized with good follow-through capabilities.

Nice-to-haves

• Experience in digital marketing or advertising technology sectors.
• Familiarity with data privacy regulations and consumer protection practices.

Benefits

• Competitive salary range of $130,000 - $135,000.
• Opportunities for professional development and career growth.
• Collaborative work environment with cross-functional teams.