Senior Product Marketing Manager (On- Site Performance)

$130,000 - $135,000/Yr

jobs.sportstechgroup.org- JobBoard - Oakland, CA

Full-time - Mid Level

Oakland, CA

About the position

The Senior Manager, Product Marketing - On-Site Performance will be responsible for developing strategic go-to-market plans and differentiated positioning for Epsilon's international and mid-market offerings. This role requires expertise in buyer personas, market dynamics, and competitive analysis, with a focus on eCommerce and on-site performance. The individual will collaborate with various stakeholders across product, sales, and marketing teams to ensure cohesive messaging and alignment with client-centric narratives.

Responsibilities

• Develop a deep expertise on on-site performance capabilities to inform product positioning and messaging.
• Oversee global positioning, messaging, and pricing for mid-market offerings.
• Act as the expert on buyers, their buying criteria, and competitive landscape.
• Collaborate with Product and Sales teams to refine product and market fit.
• Manage the execution of international go-to-market strategies through cross-functional teams.
• Create market thought leadership and activation plans.
• Equip the sales team with compelling narratives that address client challenges.
• Develop sales collateral including case studies, white papers, and videos.
• Advise Demand Generation, Communications/PR, and Content Marketing to drive impactful plans.
• Collaborate with marketing leadership to develop annual marketing plans.

Requirements

• 5+ years of experience in product management, marketing, or a related field.
• 2+ years of experience in Product Marketing, preferably in on-site performance or a related field.
• Working knowledge of retail, eCommerce, and digital monetization programs.
• Bachelor's Degree from a 4-year college or university; MBA is a plus.
• Excellent verbal and written communication skills.
• Mastery of Microsoft Office Suite - PowerPoint, Excel, Word, and Teams.
• Ability to translate technical capabilities into clear benefits.
• Demonstrated success in creating compelling messaging and managing product launches.
• Experience in a fast-paced, highly cross-functional, matrixed global organization.
• Proven ability to lead and collaborate across marketing, sales, and product teams.

Nice-to-haves

• Experience with international marketing strategies.
• Familiarity with digital advertising technologies.

Benefits

• Competitive pay
• Comprehensive health coverage
• Opportunities for career advancement