Senior Product Marketing Manager (On- Site Performance)

jobs.sportstechgroup.org- JobBoard - Union City, CA

Full-time - Mid Level

Union City, CA

About the position

The Senior Manager, Product Marketing - On-Site Performance will be responsible for shaping the international and mid-market positioning of the company's products. This role requires expertise in buyer personas, market dynamics, and competitive analysis to develop strategic go-to-market plans and value propositions. The individual will collaborate with various teams to ensure cohesive messaging and alignment with client needs, focusing on eCommerce and on-site performance.

Responsibilities

• Develop a deep expertise on on-site performance capabilities to inform product positioning and messaging.
• Oversee global positioning, messaging, and pricing for mid-market offerings.
• Understand buyer behavior and criteria to enhance product and market fit.
• Manage the execution of international go-to-market strategies through cross-functional collaboration.
• Create market thought leadership and activation plans to drive engagement.
• Equip the sales team with compelling narratives and sales collateral to support product usage.
• Act as a strategic advisor to various marketing functions to align plans with business goals.
• Develop annual marketing plans in collaboration with leadership and stakeholders.

Requirements

• 5+ years of experience in product management, marketing, or a related field.
• 2+ years of experience in Product Marketing, preferably in on-site performance or a related field.
• Working knowledge of retail, eCommerce, and digital monetization programs.
• Bachelor's Degree from a 4-year college or university; MBA is a plus.
• Excellent verbal and written communication skills, with the ability to present to all levels of the organization.
• Mastery of Microsoft Office Suite - PowerPoint, Excel, Word, and Teams.
• Ability to translate technical capabilities into clear benefits.
• Demonstrated success in creating compelling messaging and positioning, competitive analysis, and managing product launches globally.
• Experience in a fast-paced, highly cross-functional, matrixed global organization.
• Proven ability to lead and collaborate across marketing, sales, and product teams, including international stakeholders.
• Creative, resourceful, self-starter who is results-oriented and a collaborative team player.
• Highly organized with good follow-through capabilities.

Nice-to-haves

• MBA degree
• Experience in digital marketing
• Familiarity with analytics tools

Benefits

• Health insurance
• 401k plan
• Flexible working hours
• Professional development opportunities