Senior Product Marketing Manager, Open Source

Snowflake Computing - San Mateo, CA

Full-time

San Mateo, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Snowflake is experiencing rapid growth and is looking to expand its team to support this momentum. We are passionate about our people, our customers, our values, and our culture. We seek individuals with a growth mindset who possess the pragmatic insight to address current challenges while also building for the future. As a member of the Snowflake team, you will play a crucial role in fostering diversity and belonging within the organization. We are on the lookout for a highly talented, driven, and self-motivated technical marketer focused on open source technologies, including Streamlit, Apache Polaris (currently incubating), and Apache Iceberg. This Product Marketing Manager (PMM) will work closely with Snowflake's Developer Relations, Product, and Marketing teams to develop and implement go-to-market strategies aimed at growing and nurturing these open source communities. This role involves owning messaging, managing regular launch motions, and collaborating with external contributors. The ideal candidate will have tangible experience marketing to developers, and may even have a background as a developer themselves. If you are a self-starter with a passion for joining a fast-paced open-source team and have a talent for creatively engaging and expanding developer communities, this position may be the perfect fit for you.

Responsibilities

• Own various GTM launch efforts to grow active usage and engagement within open source communities, including crafting new messaging and promotional copy, setting goals, aligning stakeholders, creatively activating new/existing channels, and measuring results.
• Develop compelling messaging and drive positioning for key open source technologies, informed by user research, competitive research, and a solid understanding of key use cases.
• Collaborate with Developer Relations, Product, and Engineering teams to translate technical key features, benefits, and value propositions to new developer audiences.
• Communicate community requirements and provide input to product management on product enhancements and future product direction.
• Partner with Developer Relations to help drive hands-on usage and kickstart development through technical content.
• Be an active part of the open source ecosystem by meeting and building relationships with community members, attending meetups, and staying up to date on the latest trends.

Requirements

• 5+ years of proven experience in product marketing, marketing to developers, or a related field.
• Excellent written and verbal communication skills, with an intuitive understanding of what motivates developers and aligns stakeholders.
• Ability to explain complex, technical topics in a simple and approachable way.
• Technical background, ideally as a developer or with deep experience marketing developer tools, data science, or AI/machine learning products.
• Proactively collaborative, taking action quickly while building strong relationships across the organization and bringing together people with different perspectives to reach solutions.
• Excellent project management skills, with the ability to keep multiple work streams and cross-functional partners in sync around timelines.
• Analytical and problem-solving skills, with a knack for understanding how customers use products, identifying gaps, and proactively finding areas of opportunity.
• A love of open-source and experience driving bottoms-up programs in an enterprise environment.
• Ability to come into the office at least 3 days per week.