Senior Product Marketing Manager - Pain Management

AtriCure - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Wholesale Trade Agents and Brokers

About the position

The Senior Product Marketing Manager - Pain Management at AtriCure, Inc. is responsible for the downstream marketing support of the company's Pain Management products, specifically aimed at providing post-operative pain relief in cardiothoracic procedures. This role involves collaboration with cross-functional teams to enhance awareness and adoption of the therapy, ensuring alignment with business goals and effective product launches.

Responsibilities

• Align with field team to refine and implement marketing strategies and programs.
• Educate, advise, and interact with customers in support of business goals/objectives.
• Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and patient advocacy outreach.
• Monitor competitive landscape to enable the franchise to develop better informed strategies and communicate internally to relevant stakeholders.
• Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals.
• Identify opportunities to present emerging data related to the therapy at major medical conferences.
• Lead Advisory Board meetings to drive consensus and standardization of evolving procedural and multi-modal pain management strategies.
• Contribute to overall Pain Management franchise strategy roadmap and implement business plans to grow the product line.
• Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product development activity.
• Work closely with Research and Development to manage assigned products.

Requirements

• Bachelor's degree required or demonstrated equivalent combination of education, training and experience.
• Minimum of three to seven (3-7) years successful sales/marketing or related experience.
• Ability to influence cross-functional teams without formal authority, preferably engineering teams.
• Builds and nurtures relationships internally and with external customers.
• Analytical and strategic, effective technical writer, and strong moderator/presenter.
• Hands-on and able to manage multiple deadlines in a fast-paced environment.
• Ability to travel 0-35% domestically and internationally.

Nice-to-haves

• MBA or advanced degree.
• Medical device experience, especially cardiovascular surgery or pain specialties.
• Experience with international organizations and customers.

Benefits

• Medical & Dental beginning day 1 of employment
• 401K plus match
• 20 days of paid Parental Leave
• Maternity leave for new moms and dads
• Volunteer Time off
• Pet Insurance
• Access to on-site fitness center and cafeteria