Senior Product Marketing Manager - Pain Management

AtriCure - Cincinnati, OH

Full-time - Mid Level

Cincinnati, OH

Wholesale Trade Agents and Brokers

About the position

The Senior Product Marketing Manager - Pain Management is responsible for the downstream support of AtriCure's Pain Management products, focusing on post-operative pain relief in cardiothoracic procedures. This role involves collaboration with cross-functional teams to enhance awareness and adoption of the therapy, ensuring effective product launches and ongoing support to meet sales performance goals.

Responsibilities

• Align with field team to refine and implement marketing strategies and programs
• Educate, advise, and interact with customers in support of business goals/objectives
• Propose positioning, messaging, and market segmentation strategies for advertising, physician education programs, tradeshows, and patient advocacy outreach
• Monitor competitive landscape to enable the franchise to develop better informed strategies and communicate internally to relevant stakeholders
• Work with all departments to execute effective product launches and ongoing support to achieve sales performance goals
• Identify opportunities to present emerging data related to the therapy at major medical conferences
• Lead Advisory Board meetings to drive consensus and standardization of evolving procedural and multi-modal pain management strategies
• Contribute to overall Pain Management franchise strategy roadmap and implement business plans to grow the product line
• Establish relationships with key opinion leaders to assist with voice-of-customer activities and deliver needs assessment for future product development activity
• Work closely with Research and Development to manage assigned products

Requirements

• Bachelor's degree required or demonstrated equivalent combination of education, training and experience
• Bachelor's degree in marketing, biomedical engineering, or a related field
• Minimum of three to seven (3-7) years successful sales/marketing or related experience
• Ability to influence cross-functional teams without formal authority, preferably engineering teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Ability to travel 20-35% domestically and internationally

Nice-to-haves

• MBA or advanced degree
• Medical device experience, especially cardiovascular surgery or pain specialties
• Experience with international organizations and customers

Benefits

• Medical & Dental beginning day 1 of employment
• 401K plus match
• 20 days of paid Parental Leave
• Maternity leave for new moms and dads
• Volunteer Time off
• Pet Insurance
• Access to on-site fitness center and cafeteria