Google - Chicago, IL
posted 3 months ago
In this role, you will be at the forefront of product marketing for key People Operations (POps) products at Google. Your responsibilities will encompass the entire marketing experience, from determining product positioning and naming to conducting competitive analysis and prioritizing features. You will collaborate with a diverse cross-functional team that includes Sales, corporate communications, legal, webmasters, product development, and engineering to shape the representation of the product and help it grow its consumer base. This position requires a strategic mindset as you will be involved in product marketing strategy from inception to execution, ensuring that the products resonate with users and align with Google's overarching goals. You will lead end-to-end product marketing efforts, which will include segmentation, positioning, messaging, and campaign development. Your role will also involve driving strategic campaigns that are aligned with user needs and the broader narrative of Google. As a strategic advisor to product and program owners, you will advocate for end users, ensuring their needs are met throughout the product lifecycle. Crafting compelling narratives that articulate core product stories and unique selling points will be a key part of your responsibilities, as will developing enablement assets tailored to various audience personas. Additionally, you will establish partnerships with cross-functional teams to ensure cohesive messaging and coordinated execution throughout the product launch and lifecycle. This position may also be located in our Playa Vista, CA campus, providing an opportunity to work in a dynamic and innovative environment.