Senior Product Marketing Manager, Plaque Austin, Texas, United States; Remote, United States

$103,000 - $165,000/Yr

Tbwa Chiat/Day - Austin, TX

Full-time - Mid Level

Austin, TX

About the position

As a Senior Product Marketing Manager for Plaque at HeartFlow, you will be instrumental in shaping the marketing strategy for the Plaque Analysis product. This role focuses on understanding customer needs and market dynamics to drive the adoption and utilization of HeartFlow's innovative solutions in coronary artery disease treatment. You will collaborate with various teams to create cohesive marketing plans and ensure effective communication of the product's value propositions.

Responsibilities

• Understand the patient journey and cultivate a deep understanding of customer needs, competitive dynamics, and market opportunities.
• Customize HeartFlow Plaque Analysis value propositions, positioning, key messages, and assets to drive adoption and utilization.
• Understand barriers to adoption and work cross-functionally to formulate strategies to maximize success.
• Collaborate across Marketing to ensure a cohesive marketing plan.
• Work with Marketing Communications to build and execute the omnichannel strategy to reach target customer segments.
• Collaborate with Sales Training to build content for the continued education of the salesforce.
• Partner with Medical Affairs to create thought leadership content.
• Work closely with Sales leadership and Field Advisory Board to develop effective tools for the salesforce.
• Manage timelines across all activities to drive execution.
• Set metrics and take a data-driven approach to measure the effectiveness of marketing programs.

Requirements

• Bachelor's Degree in a related field, preferably business or science.
• Minimum of 3 years of relevant experience in marketing or market development.
• Experience in developing and launching marketing initiatives in the healthcare space to drive business results.
• Experience translating complex clinical evidence and health economics data to support value proposition and build commercial messaging.
• Experience collaborating with cross-functional teams and sales organizations to drive campaign execution.
• Experience working with Imaging Cardiologists/Radiologists, General Cardiologists, Interventional Cardiologists, and CV line Administrators.

Nice-to-haves

• Experience within a start-up environment preferred.
• Experience in cardiology preferred.

Benefits

• Competitive salary range of $103,000 to $165,000, cash bonus, and stock options.