Senior Product Marketing Manager, Platform Messaging

$119,600 - $158,500/Yr

Siteimprove - Bellevue, WA

Full-time - Senior

Bellevue, WA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager at Siteimprove will lead the execution of the go-to-market strategy for the company's innovative Solutions portfolio. This role focuses on developing comprehensive marketing strategies that highlight platform benefits and synergies between product lines, ultimately supporting the company's growth and enhancing marketing performance and digital accessibility.

Responsibilities

• Develop and execute comprehensive go-to-market strategies and product launch plans.
• Conduct in-depth market research to identify customer needs, trends, and opportunities.
• Develop compelling product messaging and positioning that resonates with the target audience.
• Collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing.
• Develop and manage product collateral, including sales enablement materials, product demos, and case studies.
• Lead campaign building and assist with content creation for the Siteimprove platform.
• Analyze market and competitive data to inform product roadmap and identify opportunities for enhancements.
• Track and measure product performance metrics to inform future marketing strategies.
• Build and maintain strong relationships with key industry influencers and analysts.
• Stay up-to-date on industry trends and competitor activities.

Requirements

• 10+ years of Product Marketing experience, ideally with an emphasis on Marketing technology.
• Strong writing skills or writing samples required with resume.
• Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities.
• Ability to balance short-term needs with long-term strategic initiatives in a fast-paced environment.
• Productive, efficient work with keen attention to detail.
• Ability to problem-solve and manage multiple projects.
• Team-oriented demeanor with the ability to quickly build cross-functional relationships.
• B2B SaaS experience is a huge plus.
• Experience with analytics and SEO management tools is a huge plus.
• Bachelor's degree in Marketing, Business, English, Journalism, Communications, Advertising, or related field, or equivalent experience required.

Nice-to-haves

• Experience in creating compelling narratives for diverse audiences.
• Natural storytelling ability with a passion for audience connection.
• Ability to evolve and refine work based on feedback.
• Sense of humor and ability to incorporate whimsy into work.

Benefits

• Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or family care.
• 11 paid holidays and volunteer leave.
• National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex.
• Employer-sponsored short-term and long-term disability.
• Discounts to volunteer plans to meet family needs.
• 401(k) with a company match.