Senior Product Marketing Manager, Platform Messaging

Siteimprove - Bellevue, WA

Full-time - Senior

Bellevue, WA

Professional, Scientific, and Technical Services

About the position

As a Senior Product Marketing Manager at Siteimprove, you will play a pivotal role in shaping the go-to-market strategy for our innovative product and solutions portfolio. This position is designed for an experienced and driven individual who is passionate about marketing solutions that create a significant impact. You will lead a talented team of product marketers and be at the forefront of executing Siteimprove's vision and strategy, which is crucial for supporting our company's growth journey and enhancing marketing performance and digital accessibility. Your responsibilities will include developing and executing comprehensive go-to-market strategies and product launch plans. This involves conducting thorough market research, competitive analysis, and crafting compelling product messaging that resonates with our target audience. You will collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing, to ensure alignment and successful product launches. Additionally, you will manage product collateral, including sales enablement materials, product demos, and case studies, while leading campaign building and content creation to ensure the consistent success of all Siteimprove product lines. In this role, you will analyze market and competitive data to identify opportunities for product enhancements and new product development. Tracking and measuring product performance metrics will be essential to inform future marketing strategies. Building and maintaining strong relationships with key industry influencers and analysts will also be a critical aspect of your role, as will staying up to date on industry trends and competitor activities.

Responsibilities

• Develop and execute comprehensive go-to-market strategies and product launch plans.
• Conduct in-depth market research to identify customer needs, trends, and opportunities.
• Develop compelling product messaging and positioning that resonates with the target audience.
• Collaborate closely with cross-functional teams, including product management, sales, engineering, and marketing, to ensure alignment and successful product launches.
• Develop and manage product collateral, including sales enablement materials, product demos, and case studies.
• Lead campaign building and help with content creation to ensure the consistent success of all Siteimprove product lines.
• Analyze market and competitive data to identify opportunities for product enhancements and new product development.
• Track and measure product performance metrics to inform future marketing strategies.
• Build and maintain strong relationships with key industry influencers and analysts.
• Stay up to date on industry trends and competitor activities.

Requirements

• 10+ years of Product Marketing experience, ideally with an emphasis on Marketing Technology Portfolio demonstrating strong writing skills or writing samples required with resume.
• Ability to prioritize tasks, manage deadlines, and adapt to rapidly changing priorities.
• Can balance short-term needs with long-term strategic initiatives in a fast-paced environment.
• Productive, efficient work with a keen attention to detail.
• Ability to problem-solve and manage multiple projects.
• Team-oriented demeanor with the ability to quickly build cross-functional relationships.
• B2B SaaS experience is a huge plus.
• Experience with analytics and SEO management tools is a huge plus.
• Education: Bachelor's degree in Marketing, Business, English, Journalism, Communications, Advertising, or a related field, or an equivalent experience required.

Nice-to-haves

• Passionate about creating compelling narratives for a curious audience.
• Natural storyteller, with a passion for connecting with audiences.
• Constantly thinking of ways to evolve and refine work for the better and can positively absorb constructive feedback/edits.
• Ability to collaborate with colleagues but also able to work independently.
• Sense of humor and willingness to incorporate whimsy into work.

Benefits

• Open Paid Time Off (OPTO) program for vacation, personal illness, mental health, or to care for a family member.
• 10 paid holidays and two Give Back Days.
• National medical plan, dental, vision, paid maternity leave, paid paternity leave, HSA, Flex, employer-sponsored short-term, long-term disability.
• Discounts to volunteer plans to meet family needs.
• 401(k) with a company match to provide a better future in retirement.