Senior Product Marketing Manager, Product Copywriter

$246,400 - $246,400/Yr

Adobe - San Jose, CA

Full-time - Mid Level

San Jose, CA

5,001-10,000 employees

Publishing Industries

About the position

The Product Marketing Copywriter at Adobe will play a crucial role in shaping the voice of Acrobat and productivity applications. This position involves crafting compelling messaging and copy that resonates with diverse audience segments, ultimately driving the success of Adobe's Document Cloud Products. The ideal candidate will collaborate with various teams to develop effective content strategies and ensure brand consistency across all communications.

Responsibilities

• Build clear, compelling copy across all Document Cloud Products that resonates with a variety of customer segments.
• Translate complex product features into clear, benefits-focused messaging that addresses customer difficulties and solutions.
• Support Category Marketing Content Strategist in developing and implementing content strategies for marketing moments.
• Partner with cross-functional teams and participate in brainstorming sessions, providing creative ideas and reviewing content to ensure alignment with strategy.
• Edit and proofread copy to ensure clarity, consistency, and accuracy while maintaining brand standards.
• Stay informed about industry trends, target audiences, and competitors to ensure content relevance and differentiation.
• Review existing research on market segments and suggest ways to effectively communicate with each audience.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• 7+ years of copywriting experience, preferably in product marketing and/or tech.
• Excellent writing, editing, and proofreading skills.
• Ability to translate technical concepts into clear, engaging language.
• Resourceful and adept at overcoming obstacles.
• Demonstrates strong research skills and technical proficiency.

Nice-to-haves

• Experience in digital marketing or content strategy.
• Familiarity with Adobe products and services.
• Ability to work in a fast-paced, dynamic environment.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health insurance plans.
• Retirement savings plan with company matching contributions.
• Paid time off and holidays.
• Professional development opportunities.