Senior Product Marketing Manager (R-16757)

Dun & Bradstreet - Jacksonville, FL

Full-time - Mid Level

Jacksonville, FL

5,001-10,000 employees

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

Dun & Bradstreet is seeking a Senior Product Marketing Manager to join our high-performing team dedicated to driving the commercial success of a $100M+ portfolio serving small business owners in the U.S. This role is pivotal in supporting the Small and Medium Business (SMB) sector as we develop and implement go-to-market strategies, product positioning, competitive analysis, and marketing collateral. The Senior Product Marketing Manager will collaborate closely with various teams, including product management, segment strategy, sales, corporate marketing, and corporate communications, to effectively promote our credit risk solutions. In this position, you will maintain a deep understanding of the Small Business domain and the D&B SMB portfolio across multiple solutions. You will serve as the lead on SMB go-to-market initiatives, ensuring a consistent and integrated plan across all market-facing programs. This includes conducting research to understand customer needs and embedding insights into go-to-market programs and initiatives, such as thought leadership and marketing activities. Your responsibilities will also include managing the cross-functional execution of go-to-market programs for product launches, developing tailored content for customer presentations and sales training, and enabling the sales team to effectively communicate the value of our solutions. You will lead the development of internal and external product presentations and assist with internal communications for the SMB business. This role requires a proactive approach to drive success in a fast-paced environment, ensuring that our marketing efforts align with the needs of our customers and the goals of the organization.

Responsibilities

• Maintain a deep understanding of the Small Business domain and D&B SMB portfolio across multiple solutions, buyer needs, and drivers for buyer consideration.
• Serve as lead on SMB Go-to-market initiatives across Corporate Marketing, Digital and Corporate Communications to ensure a consistent and integrated plan across all facets of market facing programs.
• Conduct research to understand customer needs and ensure insights are embedded in GTM programs and initiatives, such as thought leadership, training, and marketing activities.
• Collaborate with Paid Media, Demand Generation, Content and Business Intelligence leads to support development of go-to-market programs that help the company achieve its growth goals.
• Manage cross-functional execution and oversight of go-to-market programs for product launches in collaboration with Product, Sales, and Marketing teams.
• Develop relevant and tailored content for customer presentations, sales training, product sheets, case studies, demonstrations, and blogs.
• Work with Sales Enablement team to enable and educate the buyer and customer-facing roles (Sales, Customer Success, SDR, etc.) on the buyer, how they evaluate solutions and how to communicate the value of our solutions.
• Lead development of internal and external product presentations and content, both for Sales and for the SMB business segment, including event messaging and speaker assistance with talk tracks.
• Assist with internal meetings, reports and communications for the SMB business which include newsletters, team meetings, motivational GTM tactics.

Requirements

• Bachelor's degree and 5+ years of experience in product marketing focused on SMB and Mid-Market customers across B2B and SaaS domain.
• Fluency in measurement and core KPIs within marketing, sales and product performance.
• Experience with Segmentation, Business Intelligence, User Journey Mapping and Marketing Automation tools is a plus.
• Demonstrated experience and success in developing high-performing sales engagement/enablement content and programs to ensure effectiveness of product positioning against customer business issues.
• Sharp business instincts and motivated to thrive in a fast-paced and continually growing environment.
• Proven track record in executing successful go-to-market programs, including product launch and positioning activities that drive significant revenue growth.
• Excellent verbal and written communication skills, with the ability to distill complex solutions into easy-to-understand positioning and value propositions.
• Highly collaborative, with the ability to communicate across all levels of the organization.

Benefits

• Generous paid time off in your first year, increasing with tenure.
• Up to 16 weeks 100% paid parental leave after one year of employment.
• Paid sick time to care for yourself or family members.
• Education assistance and extensive training resources.
• Do Good Program: Paid volunteer days & donation matching.
• Competitive 401k & Employee Stock Purchase Plan with company matching.
• Health & wellness benefits, including discounted Wellhub membership rates.
• Medical, dental & vision insurance for you, spouse/partner & dependents.