Amazon - Seattle, WA
posted 4 months ago
The Senior Product Marketing Manager for Reading Subscriptions at Amazon is a pivotal role that focuses on driving new customer acquisition for Kindle Unlimited and Prime Reading. This position is part of the Reading Subscriptions team, which is responsible for enhancing the reading experience for customers by providing access to a vast library of eBooks, audiobooks, comics, and magazines. The ideal candidate will possess a blend of creativity, analytical skills, and a customer-centric approach to marketing. They will be tasked with leading initiatives that not only attract new customers but also deepen engagement with existing ones. In this high-impact role, the Senior Product Marketing Manager will collaborate with various teams, including Marketing, Product, Selection, and Tech, to align strategies that drive service growth. They will oversee the development of a comprehensive sales and demand generation plan, ensuring that all stakeholders are aligned and working towards common goals. The role requires a hands-on leader who can navigate complex challenges and drive results through effective collaboration and strategic thinking. The responsibilities include managing the annual promotional calendar, optimizing marketing programs based on data-driven insights, and establishing key performance indicators (KPIs) to measure success. The candidate will also be responsible for leading high-velocity marketing events and ensuring that promotional strategies are efficient and impactful. This position is not just about strategy; it also involves execution and the ability to adapt quickly to changing market conditions. The Reading Subscriptions team values a collaborative and fun work environment, where hard work is balanced with creativity and teamwork. The Senior Product Marketing Manager will play a crucial role in shaping the future of reading at Amazon, making it an exciting opportunity for someone passionate about books and innovative marketing strategies.