Senior Product Marketing Manager (Remote/Flexible)

$141,300 - $212,250/Yr

Insulet Corporation

Full-time - Senior

Remote

Miscellaneous Manufacturing

About the position

The Senior Product Marketing Manager at Insulet Corporation will be responsible for developing and leading the global marketing strategy for a future product in the Type 2 diabetes portfolio. This role involves defining product messaging, positioning, and pricing strategies to enhance market share and customer engagement. The successful candidate will collaborate with cross-functional teams to ensure effective go-to-market execution and drive product awareness.

Responsibilities

• Collaborate with Product Managers to size the product opportunity and transition product through all phase gate deliverables.
• Lead upstream marketing activities, collaborating with Product Managers and regional marketers to identify and understand target customers, markets, and competitors.
• Delineate customer segmentation and customer journeys to connect the product to customers and inform go-to-market execution.
• Define global pricing strategy to enable value & access teams to drive pricing, contracting, and negotiation at the local level.
• Define product messaging and positioning for stakeholders (HCP and Consumers).
• Interface with regional commercial teams to lead strategy and planning.
• Establish and deliver product messaging and promotion to differentiate the product in the marketplace, drive share and awareness, minimize cost-to-acquire, and maximize customer retention and engagement.
• Collaborate with regions on messaging, promotional tactics, and go-to-market adjustments to estimate annual sales plan for the product.
• Develop and own global demand forecast for the product.
• Define creative briefs and global product training materials and work with GME to produce global content assets.
• Direct launch and marketing collateral strategy.

Requirements

• Bachelor's Degree required.
• 10 years experience in a Product Marketer leadership position and as a senior-level product marketer; matrix leadership experience preferred.
• Preferred upstream marketing experience in a medical device or pharmaceutical company.
• Experience managing product portfolios >$100M.
• Experience working with teams using Agile Methodology, and shifting mindset and cultures to drive a highly collaborative and matrixed team environment.
• Experience in regulatory environments of global markets.

Nice-to-haves

• Diabetes experience or knowledge is a bonus.

Benefits

• Remote working arrangements (100% remote or hybrid options).
• Competitive salary range of $141,300.00 - $212,250.00 based on role, level, and location.