Zscaler - San Jose, CA
posted about 2 months ago
Full-time - Senior
San Jose, CA
Professional, Scientific, and Technical Services
About the position
The Senior Product Marketing Manager will focus on the Zscaler Risk Management portfolio, specifically targeting products that assist customers in understanding their attack surface, identifying early indicators of compromise, and protecting user identities. This role is crucial for developing effective messaging, go-to-market strategies, and content that aligns with the brand's image while collaborating closely with sales teams to drive product adoption and growth.
Responsibilities
- Create unique messaging and positioning that aligns with the target customer and communicates the core capabilities of the products.
- Develop a go-to-market strategy to increase awareness, adoption, and foster growth.
- Develop content in line with the brand's image, including collateral, pitch deck presentations, website content, videos, blogs, click-through demos, and customer success stories.
- Collaborate with the sales teams to ensure a clear value proposition, assets, training programs, and promote a sales strategy that aligns with these products.
Requirements
- 5+ years of product marketing experience in cybersecurity.
Nice-to-haves
- Bachelor's degree in business, marketing, or engineering.
- Experience with posture management and/or detection and response platforms.
- Experience with cybersecurity marketing and the fast-paced, constantly changing landscape of cybersecurity.
