Sage Group - Atlanta, GA
posted 3 months ago
As a Senior Product Marketing Manager for Sage Intacct, you will play a pivotal role in shaping the strategy and messaging that resonates with Financial Professionals, particularly CFOs at medium-sized businesses. Your mission will be to develop impactful value propositions that focus on customer challenges and solutions rather than merely product features. This role requires a non-linear, data-driven mindset to create compelling narratives that drive engagement and conversion. You will collaborate with cross-functional teams globally, leveraging your strong writing skills to craft customer-focused copy that speaks to the real challenges and goals of your audience. Your first key project will involve partnering with your leader to implement new and impactful messaging that covers the entire customer journey. You will be responsible for defining and articulating a winning strategy for Sage Intacct, focusing on a verticalized and customer-driven approach targeting CFOs, COOs, and Chief People Officers. This includes developing the positioning, value proposition, key audiences, pricing, tiering, and packaging for Sage Intacct, ensuring that the product marketing efforts align with customer needs and business goals. In addition to strategy and messaging, you will act as a subject matter expert for Sage Intacct, supporting both internal and external stakeholders to build knowledge and networks around the solution. You will also lead the go-to-market planning for launching Sage Intacct into new regions, ensuring efficient execution and expansion of the product globally. Your ability to adapt to change and drive results will be crucial in this role, as you will be expected to identify high-impact opportunities that contribute to the growth of the business.