Senior Product Marketing Manager - Security Solutions

$190,000 - $190,000/Yr

A10 Networks - San Jose, CA

Full-time - Mid Level

San Jose, CA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Security Solutions at A10 is a strategic leadership role focused on driving marketing efforts for the company's security products. This position involves developing and executing marketing strategies, creating compelling messaging, and collaborating with various teams to enhance market presence and drive demand for security solutions.

Responsibilities

• Lead the global marketing efforts for A10's Defend security solutions, focusing on enterprise and service provider markets with security-focused outcomes.
• Develop and execute a product marketing strategy for security solutions and enterprise use cases, including creating compelling positioning and messaging tailored to different verticals.
• Establish and promote thought leadership positions for application security solutions, leveraging unique research and industry insights to drive awareness and credibility.
• Work closely with product marketing, product management, sales, and other marketing teams to align strategies and execute marketing plans.
• Deliver impactful presentations to internal stakeholders, media, and customers; lead analyst briefings focusing on A10's Defend product portfolio.
• Collaborate with campaigns, marketing operations, and field marketing to develop and create marketing collateral that supports demand generation campaigns.
• Interface with industry figures and customers to gather insights, build relationships, and inform marketing strategies.
• Leverage customer feedback to continuously refine marketing strategies and product messaging.
• Conduct market research and competitive analysis to inform product positioning and marketing strategies.
• Collaborate with product management throughout the product lifecycle, including development, launch, and post-launch phases.

Requirements

• BS or MS with 5+ years of experience in product marketing for security products and services, with a proven track record of successfully launching and evangelizing new solutions.
• Deep understanding of the application security domain, including market trends, competitive landscape, and customer requirements.
• Demonstrated ability to create high-quality presentation materials and deliver them effectively to diverse audiences.
• Knowledge of security and AI markets, with a good understanding of enterprise and service provider needs.
• Ability to thrive in a fast-paced, dynamic environment.
• Experience with AI, Application Security, Web App and API security, Threat Intelligence or similar technologies.

Benefits

• Competitive salary up to $190K USD
• Equal opportunity employer
• Diversity and inclusion initiatives