Senior Product Marketing Manager - TheraNest

Therapy Brands

Full-time - Mid Level

Remote

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager at Therapy Brands will lead the marketing efforts for the TheraNest product, focusing on enhancing the experience of mental health practitioners by reducing administrative burdens. This role involves developing go-to-market strategies, creating marketing content, and collaborating with various teams to drive product awareness and sales. The position is integral to the company's mission of improving mental healthcare delivery through effective technology solutions.

Responsibilities

• Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports.
• Execute and coordinate go-to-market plans for product launches with an integrated effort across product, marketing, sales, account management, training, and enablement.
• Conduct market research, competitive assessments, and client interviews to support the development of compelling and persuasive differentiated market positioning for our products.
• Prepare enablement content for all phases of the sales funnel to improve penetration and conversions.
• Gain insights on customer usage of products, untapped opportunities and new buyer personas.
• Review and assess conference, exhibit and events strategies against product/market/audience penetration goals.
• Build product presentations for marketing, selling, and training.
• Collaborate with product management to develop differentiated pricing and packaging.

Requirements

• 3+ years of product marketing experience
• Experience working in the healthcare software-as-a-service sector
• Strong written and oral communicator, attentive listener, and compelling explainer
• Demonstrated ability to manage multiple projects and drive them through execution
• Strong collaboration, communication, and research skills
• Ability to work in a fast-paced, deadline-driven environment