Tiktok - Seattle, WA
posted 3 days ago
As a Senior Product Marketing Manager for TikTok Shop Seller, you will play a pivotal role in shaping the go-to-market strategies for TikTok's eCommerce products. Your primary mission will be to drive product education, adoption, and revenue growth across the platform. You will work closely with cross-functional teams, including Product Management, Marketing, UX Design, and Sales, to introduce a new suite of products to the US market. Your passion for navigating ambiguity and crafting compelling messaging will be essential as you influence the overall strategy and execution of marketing initiatives. In this role, you will be responsible for developing and implementing data-driven lifecycle marketing strategies that promote product growth and retention. You will track the performance of marketing programs and continuously test and improve them to ensure maximum effectiveness. As the Subject Matter Expert for your product, you will provide white-glove support to sellers, manage customer feedback, and collaborate with various teams to identify impactful product opportunities. Your ability to build research and conduct analyses will help prioritize product requirements and influence the product roadmap. TikTok is committed to fostering an inclusive environment where diverse voices are celebrated. You will be part of a team that values creativity and innovation, working together to inspire joy and connect communities around the globe. Your contributions will directly impact the success of TikTok's eCommerce initiatives, making this a highly rewarding opportunity for those passionate about product marketing in the digital space.