Senior Product Marketing Manager, Unit 42

$155,000 - $252,000/Yr

Palo Alto Networks - Santa Clara, CA

Full-time - Mid Level

Santa Clara, CA

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager for Unit 42 Managed Detection and Response (MDR) at Palo Alto Networks will play a pivotal role in shaping the product marketing strategy for our rapidly expanding managed services business. This position is crucial for building a strong market presence and driving the adoption of our MDR services. The successful candidate will be responsible for crafting compelling product marketing content, including blogs, reports, videos, and presentations that effectively communicate the value of Unit 42 as a leading 24x7 managed detection and response provider. This role requires a deep understanding of the cybersecurity landscape, particularly in the areas of Threat Intelligence, Incident Response, and Managed Detection & Response (MDR). In this role, you will collaborate closely with our MDR team to develop clear and impactful messaging that resonates with our target audience. You will also track the MDR market and competitive landscape, working in partnership with product, marketing, and sales leadership to ensure our strategies are aligned with market needs. Launching campaigns and programs will be a key responsibility, where you will create content for digital media, websites, and customer presentations. Additionally, you will lead analyst engagements and presentations to enhance our visibility and reputation in the industry. Your impact will extend to enabling our sales teams by providing them with the necessary tools and knowledge to articulate the value proposition and key differentiators of Unit 42's offerings. This includes creating and delivering presentations at internal sales events. You will also contribute to annual research reports that generate awareness and thought leadership, driving conversations about the evolving threat landscape. As a leader in product launches, you will manage the messaging, positioning, and collateral development for new products and releases, ensuring successful market entry and customer engagement.

Responsibilities

• Lead the planning and execution of the product marketing strategy for Unit 42 Managed Detection and Response (MDR).
• Build bold, sharp product marketing content, including blogs, reports, videos, and presentations focused on Unit 42 MDR.
• Track the MDR market and competitive landscape in collaboration with product, marketing, and sales leadership.
• Launch campaigns and programs, creating content for digital media, websites, and customer presentations.
• Lead analyst engagements and presentations to drive awareness and gain outside-in perspective.
• Enable sales teams to understand the value proposition and key differentiators of Unit 42.
• Create and deliver presentations at internal sales events on how Unit 42 differentiates across all Palo Alto Networks offerings.
• Contribute to annual research reports that generate awareness and thought leadership about the threat landscape.
• Spearhead product launches, managing messaging, positioning, collateral development, and driving product launch activities.

Requirements

• 8+ years of product marketing experience, ideally with 5+ years in cybersecurity.
• Experience with developing and leading innovative GTM programs to drive customer adoption.
• Understanding of Threat Intelligence, Incident Response, and Managed Detection & Response (MDR).
• Basic understanding of enterprise security SOC roles is desirable.
• Comfortable with creating and delivering presentations in various environments, from industry conferences to customer briefings.
• Demonstrated record of working cross-functionally to drive sales, demand generation, and overall business success.
• Bachelor's degree required; technical degree or equivalent background or military experience is desirable.
• Experience and innovative energy to champion successful market and competitive disruption initiatives.

Nice-to-haves

• Experience in a fast-paced, high-tech environment.
• Familiarity with cybersecurity trends and challenges.
• Strong analytical skills to assess market data and customer feedback.

Benefits

• FLEXBenefits wellbeing spending account with over 1,000 eligible items.
• Mental and financial health resources.
• Personalized learning opportunities.
• Restricted stock units and bonuses may be included in compensation.