Senior Product Marketing Manager, Venture Capital

$147,050 - $173,000/Yr

Carta - San Francisco, CA

Full-time - Mid Level

San Francisco, CA

10,001+ employees

Health and Personal Care Retailers

About the position

As a Senior Product Marketing Manager at Carta, you will focus on the Venture Capital (VC) segment, working to enhance the product marketing strategy and execution for our fund administration platform. Your role will involve deep engagement with the VC fund CFO persona, overseeing product launches, and collaborating with various teams to ensure successful market positioning and customer engagement. You will be responsible for creating impactful marketing assets, informing pricing strategies, and analyzing launch performance to drive product success.

Responsibilities

• Bring deep investment in the VC fund CFO persona and the buying group therein to your work on how we launch and sustain products in market.
• Design launches across all tiers, from new product introductions to customer retention upgrades.
• Partner with the GTM team on RACI design and evolutions for launch tiers, and execution therein.
• Decide bill of materials (BOM) required for each launch tier and ensure delivery against BOM.
• Deploy impactful PMM planning and prioritization in conjunction with the wider marketing team that integrates product roadmap, GTM and demand gen requirements for launches.
• Evaluate and decide what product marketing investments are needed for success, in both deliverables and resourcing.
• Inform pricing strategy and decision making through market research and GTM analysis in conjunction with the GTM Strategy team.
• Develop and curate performant marketing assets including product collateral, multimedia/creative assets, market-facing presentations, campaign assets, sales-supporting pieces and channel marketing materials.
• Work closely with Creative and Program Management teams to deliver marketing assets aligned to product goals.
• Enable strong creative execution through high-quality briefs.
• Operate cross functionally with partners and stakeholders in Product/PMM, Creative/Brand, Demand Gen, Integrated Marketing, Customer Marketing, Business Development, Enablement and Sales.
• Create marketing strategies for existing products/product features informed by customer research, in conjunction with PMM peers and Customer Marketing.
• Act as a key owner in analytics for launch performance for both reporting and to inform decision making on GTM strategy.
• Partner with Integrated Marketing to reflect product objectives in quarterly and lifecycle campaigns.
• Collaborate with the performance marketing team on paid activations to support GTM objectives.
• Work closely with Growth Marketing on upsell/cross-sell motions for new revenue with adjacent, value-add products to our PLG offerings.
• Collaborate with product managers, product marketers, designers, and other teams to influence product development and ensure that customer feedback is integrated into product improvements.
• Be present in the market via owned and external events, and may present at company-led customer events, internal events such as kickoffs, and industry conferences/panels.

Requirements

• At least 5 years of hands-on product marketing/GTM experience.
• Preferably, SaaS fintech experience and/or product marketing experience at companies that served VC or similar investor types.
• Motivation to work collaboratively in a fast-paced, ever-changing environment.
• Creative problem solving skills, with the ability to diagnose problems and drive towards creative solutions.
• Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers.

Benefits

• Market competitive salary
• Equity for all full-time roles
• Exceptional benefits
• Commission plans for applicable roles