Senior Product Marketing Manager, VetConnect PLUS

IDEXX Laboratories - Boston, MA

Full-time - Mid Level

Boston, MA

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Sr Product Marketing Manager for VetConnect PLUS (VC+) will lead a small team to communicate the clinical and economic value of the product. This role involves collaboration with global marketing and customer-facing teams to enhance product adoption and utilization among IDEXX diagnostic customers. The position requires strong leadership in both software product management and team dynamics, aiming to drive results in a fast-paced environment.

Responsibilities

• Lead VetConnect PLUS product marketing by leveraging customer insights to create impactful value messages.
• Promote customer adoption and utilization by understanding VC+'s value proposition and identifying opportunities for personalization.
• Provide leadership for the VC+ program in collaboration with Field Support Representatives, Customer Support, and Medical Consulting.
• Gather competitive intelligence on the diagnostic and integration portal landscape.
• Foster collaboration between the Dx SW product marketing team and CAG commercial teams to address customer needs effectively.
• Act as an ambassador for VC+ across the organization, creating awareness of value drivers and improving service delivery.
• Establish quarterly VC+ CRBs in collaboration with the VC+ Product Management Team and Commercial Marketing Team.

Requirements

• Strong product marketing experience with a mix of commercial and product management.
• Proven commercial impact and understanding in a marketing/customer service/sales context.
• Excellent collaboration skills and ability to influence stakeholders across cross-functional teams.
• Structured approach to problem-solving and solution implementation.
• Fluency in English, both verbal and written.

Nice-to-haves

• Experience in a multicultural environment.
• Ability to travel to various regions as needed.

Benefits

• Competitive compensation
• Incentives
• Comprehensive benefits package
• Positive and respectful work culture
• Opportunities for learning and discovery