Senior Product Marketing Manager, Work Management & Visual Collaboration

$103,800 - $200,300/Yr

Microsoft - Redmond, WA

Full-time - Mid Level

Redmond, WA

Publishing Industries

About the position

We are seeking a dynamic and strategic Senior Product Marketing Manager to drive transformation in the Work Management (WM) & Visual Collaboration space with AI (Copilot). This role is pivotal in helping our business drive usage in Copilot and increase the user base for our Courseware Marketplace (CWM) & Visual Collab offering, spanning multiple products including Planner, Project, Visio, Whiteboard & Loop. As a Senior Product Marketing Manager, you will be responsible for developing and executing marketing strategies that enhance our WM product portfolio and align with our new business strategy of driving transformation in the Collaborative Work Management space with AI. You will craft compelling narratives that highlight the unique value propositions of AI-powered Work Management & Visual Collaboration offerings, ensuring consistency across all marketing channels. In this role, you will collaborate with various teams working on M365 Copilot marketing and Team Copilot marketing, integrating our narrative tightly with the Copilot story. You will showcase our business in key moments and places, highlighting the value and impact of our solutions. Additionally, you will lead the marketing efforts under the Collaboration Copilot team, providing leadership and guidance to the marketing team to achieve business objectives. This position embodies our culture and values, contributing to a collaborative and innovative work environment.

Responsibilities

• Develop and execute marketing strategies that drive the adoption and usage of Copilot, enhancing our WM product portfolio.
• Align marketing strategies with our new business strategy of driving transformation in the Collaborative Work Management space with AI.
• Develop and execute comprehensive product messaging and positioning strategies spanning products for growing the core business and generating interest and pipeline for innovation.
• Craft compelling narratives that highlight the unique value propositions of AI powered Work Management & Visual Collab offerings ensuring consistency across all marketing channels.
• Collaborate with various teams working on M365 Copilot marketing, Team Copilot marketing, and integrate our narrative tightly with the Copilot story.
• Work closely with cross-functional teams to ensure cohesive and effective marketing efforts.
• Showcase our business in key moments and places, highlighting the value and impact of our solutions.
• Lead the marketing efforts under the Collaboration Copilot team, responsible for creating a step change in the business using Team Copilot.
• Provide leadership and guidance to the marketing team to achieve business objectives.

Requirements

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR equivalent experience.
• 3+ years creating product messaging, positioning, and go-to-market strategies, preferably in the technology or software industry.

Nice-to-haves

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• Experience in planning and executing marketing campaigns and product launches.
• Adaptive leadership skills and ability to work collaboratively in a fast-paced, cross-functional environment.
• Proven communication and storytelling skills, with the ability to craft compelling narratives.

Benefits

• Health insurance coverage
• 401k benefit for retirement savings plan
• Paid holidays
• Flexible scheduling
• Professional development opportunities
• Employee discount programs