Senior Product Marketing Manager

$160,000 - $200,000/Yr

AppsFlyer - San Francisco, CA

Full-time - Senior

San Francisco, CA

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

About the position

AppsFlyer is the global leader in mobile attribution and marketing analytics, helping businesses worldwide measure the impact of their marketing efforts and make better data-driven decisions. As a B2B SaaS martech company, AppsFlyer empowers thousands of brands and marketers to maximize ROI across their mobile marketing channels. Our cutting-edge solutions include mobile attribution, marketing analytics, and enterprise privacy solutions that help brands grow, while maintaining a deep commitment to consumer privacy. We are seeking a world-class Senior Product Marketing Manager for North America to drive the regional execution of our global go-to-market strategy. This highly collaborative role will require you to develop and implement strategic regional marketing plans, lead product launches, and create compelling sales enablement materials that support AppsFlyer's growth. You will partner closely with sales, customer success, and global marketing teams to activate these strategies, foster collaboration, and represent North America's unique needs on a global scale.

Responsibilities

• Develop and execute go-to-market plans for key product launches, including securing beta customers and sharing customer success stories.
• Plan and execute product launch campaigns in the region, identifying beta clients and managing the rollout across various channels.
• Write sales asset requirement profiles to address specific personas and segments and create or customize sales materials using existing templates.
• Identify relevant topics and build engaging presentations for regional trade shows, events, and webinars that highlight AppsFlyer's product capabilities.
• Identify product use cases from leading brands and develop compelling case studies or video content.
• Support Quarterly Business Reviews (QBRs), Customer Advisory Boards (CABs), and other engagement initiatives in partnership with regional Customer Success Managers.
• Work closely with global teams to localize initiatives for North America and ensure strong alignment with AppsFlyer's global marketing strategy.

Requirements

• 7+ years experience in Product Marketing for B2B SaaS, specifically in MarTech or relevant adjacent industries.
• Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content.
• Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences.
• Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
• Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
• Ability to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
• Deep understanding of the mobile app ecosystem and familiarity with attribution, measurement, and marketing analytics solutions is a strong plus.

Nice-to-haves

• Experience in the mobile app ecosystem and familiarity with attribution, measurement, and marketing analytics solutions.

Benefits

• Expected On Target Earnings (OTE) between $160,000 and $200,000 (including bonus or commission).
• Equal opportunities for all employees and promotion of diverse talents.
• Tools and resources provided to ensure employee success.