Senior Product Marketing Manager

Snyk - Boston, MA

Full-time - Mid Level

Boston, MA

Miscellaneous Manufacturing

About the position

The Senior Product Marketing Manager at Snyk will lead the development and execution of go-to-market strategies for new products and features. This role involves creating customer personas, messaging frameworks, and analyzing market trends while collaborating with cross-functional teams to drive impactful marketing campaigns that contribute to revenue growth.

Responsibilities

• Develop personas and aligned product positioning and messaging to empower go-to-market motions for Demand Marketing, Partner Marketing, Product and Revenue organizations.
• Use data and insights to refine customer profiles, understand customer needs, and develop customer-driven GTM solutions that align Snyk's value proposition with market-driven solutions.
• Influence and contribute to product strategy by utilizing quantitative and qualitative research insights and understanding the broader ecosystem and competitive landscape.
• Work with cross-functional teams to define, create, and launch impactful campaigns across multiple channels, including webinars, ads, organic, thought leadership, and more.
• Conduct thorough competitive and market analysis per product segments, resulting in product roadmap guidance, GTM solutions, and sales plays.
• Participate in the evolution of pricing strategies and experimentation to drive improved revenue conversion.
• Take ownership of optimizing for and achieving revenue KPIs in partnership with the larger Marketing team; regularly share results, learning, and next steps with Marketing, Developer Growth, and Sales leadership.

Requirements

• 5-8+ years of Product Marketing experience in a fast-paced environment; experience in cybersecurity, application security, or developer services is a major plus.
• Strong product marketing background with formal experience developing platform positioning and messaging.
• Experience building and executing a multi-dimensional go-to-market strategy and leading cross-functional teams.
• Experience in using industry research and a combination of qualitative and quantitative research to identify and evaluate new market opportunities.
• Experience working with product and data teams to create data-driven perspectives on personas, market strategy, product strategy, and positioning messaging.

Benefits

• Flexible working hours, work-from-home allowances, in-office perks, and time off for learning and self-development.
• Generous vacation and wellness time off, country-specific holidays, and 100% paid parental leave for all caregivers.
• Health benefits, employee assistance plans, and annual wellness allowance.
• Country-specific life insurance, disability benefits, and retirement/pension programs, plus mobile phone and education allowances.