Senior Product Marketing Manager

Proofpoint - Boise, ID

Full-time - Mid Level

Boise, ID

Administrative and Support Services

About the position

The Senior Product Marketing Manager at Proofpoint will lead the go-to-market strategy for the Security Awareness product and services, focusing on a high-growth market. This role requires a deep understanding of buyers and competitors, and involves collaboration with product management, sales, and marketing to create impactful marketing assets and drive business growth. The position is integral to establishing Proofpoint as a thought leader in human risk management and requires a strategic thinker who can effectively communicate value propositions to diverse audiences.

Responsibilities

• Drive go-to-market strategy for Proofpoint Security Awareness products and services.
• Become the expert on security awareness buyers and their buying criteria.
• Build strong relationships across product management, corporate marketing, and sales to execute the go-to-market strategy.
• Establish thought leadership in human risk management.
• Create compelling messaging and content such as webinars, blogs, and solution briefs.
• Coordinate with sales leadership to define sales support initiatives and create enablement content.
• Plan and manage the launches of new releases and cross-functional implementation.
• Present at industry events, customer briefings, and sales training as the primary thought leader for supported products.

Requirements

• 6+ years of product marketing experience in enterprise security.
• Bachelor's degree required, preferably in business or technical concentration.
• Proven experience marketing to enterprises and technical buyers.
• Strong analytical mindset with the ability to execute tactically and manage multiple projects.
• Demonstrated leadership skills and interpersonal skills to inspire a diverse team.
• Ability to articulate unique value propositions at both product and solution levels.
• Strong public speaking skills and solid writing ability.

Nice-to-haves

• Experience in cybersecurity or related fields.
• Familiarity with human risk management concepts.
• Previous experience in a high-growth technology company.

Benefits

• Flexible time off
• Robust well-being program with 4 global wellbeing days per year
• 3-week work from anywhere option
• Competitive salary
• Variable pay and/or equity options