Senior Product Marketing Manager

$155,000 - $165,000/Yr

Dealpath - New York, NY

Full-time - Mid Level

New York, NY

Publishing Industries

About the position

The Senior Product Marketing Manager at Dealpath will lead the development of the go-to-market strategy, focusing on positioning the platform and crafting messaging that resonates with customers and the market. This role involves collaboration with cross-functional teams to translate technical capabilities into customer-focused benefits, driving growth through strategic sales enablement, pricing, and packaging initiatives. The position is pivotal in shaping product strategy and ensuring sales teams are equipped for success, ultimately influencing Dealpath's leadership in the real estate investment management industry.

Responsibilities

• Identify industry, market and customer trends, needs and opportunities for differentiated positioning of Dealpath solutions.
• Craft and communicate compelling value propositions to the sales team, providing effective sales tools for customer engagement.
• Define and drive pricing and packaging strategies in collaboration with sales, finance, and customer success teams.
• Create and oversee content that highlights the unique value of Dealpath's platform, including case studies, product videos, and sales enablement materials.
• Own sales enablement, competitive analysis, thought leadership content, and product launches.
• Serve as the expert on market intelligence, understanding buyer personas and key decision-making criteria.
• Conduct market and partner surveys to stay current on customer needs and competitive landscape.
• Partner with product management to plan and launch new products.

Requirements

• 5+ years in B2B SaaS/tech
• 3+ years in a product marketing role with both strategic and hands-on experience
• Superb written and verbal communication skills
• Proven ability to collaborate effectively across teams and manage cross-functional projects
• Strong ability to influence and lead without direct authority
• BA/BS degree

Benefits

• Medical, dental, & vision insurance coverage
• Hybrid 3 days in office policy
• Flexible Spending Account
• Paid Parental Leave
• 401(k)
• Company sponsored commuter benefits
• Flexible time off policy
• Catered lunches and snacks
• Monthly wellness reimbursement