Senior Product Marketing Manager

MetLife - Bridgewater Township, NJ

Full-time - Mid Level

Bridgewater Township, NJ

Insurance Carriers and Related Activities

About the position

As a Senior Product Marketing Manager on the Group Benefits Employee Marketing team, you will be responsible for developing and implementing a comprehensive, end-to-end marketing strategy for one or more products. Your primary goal will be to drive strong and profitable acquisitions, enhance customer loyalty, and improve retention rates. In this role, you will create and manage programs that strengthen relationships with MetLife customers throughout their journey, focusing on value discovery, reducing churn, and ultimately fostering loyalty. You will collaborate with various teams across the organization to strategize, build, test, deploy, and optimize each stage of the customer journey. As part of a new team dedicated to managing the U.S. Group Benefits product portfolio within the global marketing organization, you will work to build deeper relationships with end users to drive business results. To achieve success in this role, you will need a combination of product and integrated marketing experience, innovative thinking, strong relationship skills, and the ability to lead cross-functional teams that include product, sales & distribution, research & insights, claims, service, analytics, and marketing operations. Your leadership will be crucial in aligning marketing strategies with business objectives and key results (OKRs).

Responsibilities

• Leads the creation, communication, and documentation of overarching marketing strategy and campaign vision by product.
• Partners with product team and various other stakeholders to align marketing strategies, tactics, and priorities with business objectives and key results (OKRs).
• Collaborates closely with global marketing activation leads to prioritize campaign builds, tests, and activation strategies, as well as resource allocation, pipeline management, and capacity.
• Works with customer experience team to build detailed user journeys to identify customer touchpoints and prioritize marketing areas of impact.
• Acts as a subject matter expert on product features, benefits, limitations, and opportunities to define and communicate a compelling value proposition and reasons to believe (RTBs) for the product.
• Collaborates with sales and distribution to build and support acquisition efforts and all ongoing engagement communications.
• Briefs and partners with creative experts (agency partners and in-house specialists) to develop and build marketing concepts and assets to support multi-channel, multi-touch, integrated campaigns and communications.
• Partners with research team to test value proposition/creative assets and translate learnings into go-to-market tactics.
• Partners with analytics team to establish and evolve a learning agenda, establish a measurement plan and test/experimentation process, and create a results dashboard to evaluate results/insights.
• Ensures learnings are well communicated and integrated into future marketing efforts, keeping teams up to date on development progress, risks, and budget while documenting and communicating change logs.

Requirements

• 5+ years of relevant experience in product and/or industry marketing roles.
• Understanding of a broad range of marketing channels with a specific emphasis on digital and product marketing.
• Deep understanding of relevant current business initiatives and challenges within financial services organizations.
• Proven success effectively leading cross-functional teams, including product, sales, creative, and others.
• Superior written and presentation skills.
• Familiarity with Agile methodology and working practices.
• Ability to work well with geographically remote teams and lead through influence.

Nice-to-haves

• Experience in financial services marketing.
• Knowledge of customer experience best practices.
• Familiarity with data analytics and performance measurement tools.

Benefits

• Comprehensive health plan including medical/prescription drug and vision, dental insurance, and no-cost short- and long-term disability.
• Company-paid life insurance and legal services.
• Retirement pension funded entirely by MetLife and 401(k) with employer matching.
• Group discounts on voluntary insurance products including auto and home, pet, critical illness, hospital indemnity, and accident insurance.
• Employee Assistance Program (EAP) and digital mental health programs.
• Parental leave and volunteer time off.
• Tuition assistance and much more!