Nexthink - Boston, MA

posted 3 months ago

Full-time - Mid Level
Remote - Boston, MA
101-250 employees
Professional, Scientific, and Technical Services

About the position

We are seeking a highly motivated and detail-oriented Marketing Manager to join our dynamic team. In this role, you will be responsible for developing and executing marketing strategies that drive brand awareness and customer engagement. You will work closely with cross-functional teams to create integrated marketing campaigns that align with our business objectives. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and a passion for data-driven decision-making. As a Marketing Manager, you will lead the planning and execution of marketing initiatives, including product launches, promotional campaigns, and social media strategies. You will analyze market trends and customer insights to identify opportunities for growth and improvement. Your ability to collaborate with creative teams will be essential in producing compelling content that resonates with our target audience. In addition to your marketing expertise, you will be responsible for managing the marketing budget, tracking campaign performance, and reporting on key metrics to stakeholders. You will also oversee the development of marketing materials, ensuring they are aligned with our brand guidelines and effectively communicate our value proposition. This is an exciting opportunity to make a significant impact on our marketing efforts and contribute to the overall success of the company.

Responsibilities

  • Develop and implement comprehensive marketing strategies to increase brand awareness and customer engagement.
  • Lead the planning and execution of marketing campaigns, including product launches and promotional activities.
  • Analyze market trends and customer insights to identify opportunities for growth.
  • Collaborate with cross-functional teams to create integrated marketing initiatives.
  • Manage the marketing budget and track campaign performance against key metrics.
  • Oversee the development of marketing materials and ensure brand consistency.
  • Report on marketing performance to stakeholders and make data-driven recommendations.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, with a focus on digital marketing.
  • Strong analytical skills and experience with data-driven decision-making.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing automation tools and CRM software.

Nice-to-haves

  • Experience in the technology sector is a plus.
  • Familiarity with SEO and content marketing strategies.
  • Knowledge of graphic design tools such as Adobe Creative Suite.

Benefits

  • Health insurance coverage
  • 401k retirement plan
  • Paid time off and holidays
  • Professional development opportunities
  • Flexible work hours
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