Senior Product Marketing Manager

Onefootball Gmbh - Chicago, IL

Full-time - Mid Level

Chicago, IL

About the position

As a Product Marketing Manager at OneFootball, you will be instrumental in connecting product development with market needs. This role focuses on the Marketplace vertical, where you will ensure that our offerings resonate with football fans by overseeing product positioning, promotion, and development. Your insights will directly influence how we cater to our diverse fan base, making this a pivotal role in our marketing strategy.

Responsibilities

• Lead the product development efforts for the Marketplace offering within OneFootball's ecosystem.
• Serve as the crucial link between product development teams and the market.
• Understand and segment the customer base, analyzing their journey and discovery process.
• Stay ahead of market trends and competitive messaging to inform strategic decisions.
• Develop product go-to-market plans and guide their execution and necessary adaptations.
• Analyze funnel dynamics to optimize product offerings and growth.
• Collaborate on branding and pricing strategies to ensure market competitiveness.
• Align programmatic marketing activities with overall product strategy to maximize impact.
• Frame the go-to-market story narrative and build strong relationships with business verticals.
• Work with marketing teams on activities and campaigns that drive demand and build community engagement.
• Spearhead customer lifecycle management initiatives to enhance engagement and conversion.
• Gain a deep understanding of the funnel and conversion behaviors to inform strategic marketing and product development decisions.

Requirements

• Previous experience in eCommerce and/or online marketplace.
• Deep customer curiosity and strong, active listening skills.
• Genuine product curiosity.
• A strategic mindset that is execution-strong, capable of translating vision into action.
• Proven ability to collaborate across teams and disciplines.
• Strong verbal and written communication skills.
• A broad understanding of marketing principles and tactics.
• Business acumen that complements marketing expertise.
• Technical competence for meaningful conversations with product development teams.