Senior Product Marketing Manager

$168,000 - $192,000/Yr

Hover.to - New York, NY

Full-time - Mid Level

Hybrid - New York, NY

Merchant Wholesalers, Durable Goods

About the position

At Hover, we are bringing products to the market that are transforming the home improvement industry. We are looking for an exceptionally talented product marketer manager with experience bringing new products and new ideas to market. You will have a unique opportunity and be trusted to lead launch strategies and campaigns for new products and features, driving acquisition and adoption in a fast-paced and agile environment. You will be responsible for executing product launch plans together with a highly cross-functional team of marketers, product managers, and sales and support team members.

Responsibilities

• Partner with product, marketing, and sales to bring products and features to market
• Become the expert on buyer and user personas, who they are, how they buy
• Develop persuasive messaging that resonates with our target buyers and differentiates our solution in the market
• Execute multi-channel consumer focused marketing campaigns and programs across the full funnel
• Execute go-to-market plans including segmentation, product naming, launches, campaign strategies and tactics, and analytics for the products you are assigned, working with your fellow product marketers on acquisition and adoption
• Conceptualize and craft performance driven content for a variety of platforms and channels
• Understand market trends and competitive landscape; develop marketing strategies to increase our market presence and penetration
• Be able to travel 25%

Requirements

• Experience in product marketing with early stage products, from a high growth early stage company
• Analytical thinker with strong experience in data-driven marketing and AB Testing
• Proven experience prioritizing competing tasks and executing against deadlines, managing multiple projects simultaneously from beginning to completion
• Experience in the home improvement or construction technology space a plus
• Experience gathering and applying customer insights to inform and optimize the product experience
• Excellent presentation, written, and verbal communication skills, with an eye for quality and detail
• Strong Excel and analytical skills; Tableau skills a plus
• Thrives in a fast-paced environment with a bias towards action
• Strong interpersonal skills with the ability to collaborate and work cross-functionally

Benefits

• Compensation - Competitive salary and meaningful equity in a fast-growing company
• Healthcare - Comprehensive medical, dental, and vision coverage for you and dependents
• Paid Time Off - Unlimited and flexible vacation policy
• Paid Family Leave- We support work/life balance and offer generous paid parental and new child bonding leave
• Mandatory Self-Care Days - A day set aside each month to allow employees to recharge
• Remote Wellbeing Resources - We provide recurring fitness classes, meditation/ mindfulness tools, virtual therapy, and family planning assistance
• Learning - We encourage continued education and will help cover the cost of management training, conferences, workshops, or certifications