Senior Product Marketing Manager

$187,000 - $187,000/Yr

Mixpanel - New York, NY

Full-time - Mid Level

New York, NY

5,001-10,000 employees

Professional, Scientific, and Technical Services

About the position

The Senior Product Marketing Manager at Mixpanel will play a crucial role in shaping the marketing strategy and driving demand for the company's analytics platform. This position focuses on creating compelling messaging and content that resonates with prospective customers, enhancing website conversions, and collaborating with various teams to ensure a seamless customer experience. The ideal candidate will leverage market insights and data to inform marketing initiatives and contribute to the overall success of the business.

Responsibilities

• Crafting compelling positioning and messaging that clearly articulates the value and unique advantages of our products to prospective customers, emphasizing storytelling.
• Support the development and execution of innovative strategies to drive demand and website conversions, ensuring alignment with our overall business goals and market needs.
• Conduct market and competitive research to understand prospective customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
• Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience. Lead sales enablement efforts.
• Partner with demand generation to implement targeted marketing campaigns to drive awareness and engagement, utilizing a mix of digital, event, and content marketing tactics.
• Measure and analyze the effectiveness of marketing initiatives, leveraging data in Mixpanel to make informed decisions and optimize future efforts.
• Ensure consistent messaging and branding across all marketing materials and channels. Develop and execute a strategic content calendar.
• Stay ahead of industry trends and competitor activities to foster a culture of innovation and continuous improvement.
• Drive monetization and expansion initiatives, identifying opportunities to increase revenue through new channels, upselling, and cross-selling strategies.

Requirements

• Bachelor's degree. An MBA is a plus.
• Minimum of 3 years of experience in product marketing, preferably in the B2B SaaS sector.
• Proven ability to support the development and execution of successful marketing strategies for software products or services.
• Excellent communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences.
• Strong analytical skills, with experience in market research and data-driven decision-making.
• Demonstrated ability to work collaboratively across functions and lead through influence.
• Creative thinker with a passion for innovation and a customer-first mindset.

Benefits

• Comprehensive Medical, Vision, and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Pre-Tax Benefits including 401(K)
• Wellness Benefit
• Holiday Break