Senior Product Marketing Manager

$120,000 - $243,000/Yr

Verizon Communications - Basking Ridge, NJ

Part-time - Mid Level

Remote - Basking Ridge, NJ

Telecommunications

About the position

The Senior Product Marketing Manager at Verizon is responsible for driving innovation and developing comprehensive marketing strategies for device protection products. This role involves identifying market opportunities, managing marketing initiatives across multiple channels, and collaborating with various teams to achieve revenue growth. The position requires a strategic mindset, data analysis skills, and the ability to implement effective marketing plans that resonate with consumers.

Responsibilities

• Develop clear marketing strategies and robust strategic marketing plans for device protection products.
• Manage a cohesive marketing strategy and implementation across multiple channels to optimize ROI.
• Curate compelling strategies for cross-functional activities targeting high opportunity audiences to drive product revenue growth.
• Understand the competitive marketplace and develop quick action plans to address macro changes.
• Enhance user experience for omni and new channels, creating a roadmap for device protection products.
• Partner with stakeholders to implement marketing initiatives that differentiate Verizon from competitors.
• Collaborate with teams such as CX, design, and digital operations to deliver requirements and implement initiatives.
• Work with integrated marketing and learning teams on training, launch elements, and communications.
• Analyze program performance and leverage data insights to optimize programs and drive new strategies for revenue growth.
• Manage product KPI reporting and develop presentations highlighting key trends and results.

Requirements

• Bachelor's degree in Marketing, Business Management, Finance, Accounting, Analytics, or related experience.
• Six or more years of relevant work experience.
• Experience with spreadsheets and digital office tools for data analysis and presentation preparation.

Nice-to-haves

• Master's degree, preferably an MBA.
• Experience writing marketing requirements and briefs.
• Experience in cross-functional management and operating in a multi-stakeholder environment.
• Analytical and problem-solving skills.
• Ability to use creative thinking in a fast-paced, results-driven environment.
• Financial acumen.
• Digital experience and understanding of trends and key business drivers.
• Strong verbal and written communication skills.

Benefits

• Parental leave
• Paid time off
• Tuition assistance
• 401(k)
• Remote work