Senior Product Marketing Manager

$129,232 - $232,617/Yr

Experian - Costa Mesa, CA

Full-time - Senior

Costa Mesa, CA

10,001+ employees

Administrative and Support Services

About the position

The Senior Product Marketing Manager at Experian is responsible for developing and positioning compelling messaging for Experian's products and services within the financial services sector. This role involves collaborating with product management and marketing teams to create go-to-market strategies, enhance product adoption, and engage customers effectively. The manager will also analyze market insights and competitive landscapes to inform product positioning and messaging, while leading a small team to support these initiatives.

Responsibilities

• Develop an understanding of the market, buyer personas, and competitive environment.
• Promote the creation and maintenance of supporting materials, including pitch decks, case studies, videos, and product sheets.
• Articulate notable product messaging that resonates with customers.
• Partner with engineering, product management, marketing, and sales teams to execute go-to-market campaigns and drive product adoption.
• Support win/loss analysis and distill client feedback to evolve product positioning and messaging.

Requirements

• 8+ years in product marketing, solutions marketing, strategy, or related field.
• Experience in B2B SaaS marketing within the FinTech or financial services sectors.
• Experience working with technical or complex products as a trusted partner to product and sales teams.
• Ability to navigate a regionally distributed organization with significant online interaction.

Benefits

• Great compensation package & bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible schedule, ability to work remotely, hybrid, or in-office
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays