Safety Holdings - Denver, CO
posted about 2 months ago
As a Senior Product Marketing Manager at SambaSafety, you will play a pivotal role in driving the success of our rapidly growing Insurance line of business. This position is highly visible and requires a deep understanding of product lifecycles and go-to-market orchestration. You will be responsible for developing innovative marketing strategies that address the challenges and business needs of our prospects and clients. Your ability to simplify complex concepts and craft compelling narratives will be essential in promoting our products effectively. In this role, you will leverage market research and competitive analysis to shape our marketing strategies and ensure alignment with market needs and trends. You will act as the 'messenger of the market,' keeping a finger on the pulse of our customers and competitors, and communicating insights back to the organization. Your responsibilities will include evangelizing the product value proposition to both internal stakeholders and external customers, as well as developing sales materials that resonate with key personas throughout the sales cycle. You will collaborate closely with various departments, including marketing, product, and sales, to orchestrate our Go to Market processes and ensure that our insurance offerings are positioned effectively. Additionally, you will drive thought leadership initiatives through written content, webinars, podcasts, and speaking engagements, while also working to increase awareness of new products and services among our customer base. This role offers the opportunity to participate in industry events and quarterly onsite meetings for the Marketing, Product, and Sales teams, with travel expectations of up to 25%.