Senior Product Marketing Manager

About the position

As the Product Marketing Manager for SignNow, you’ll be at the forefront of defining the future of digital agreements. This is a rare opportunity to make a significant impact—leveraging your strategic thinking, market insight, and flawless execution to grow and scale our market presence. In this high-impact role, you’ll sit at the intersection of Product, Sales, Marketing, and Customer Success—serving as the voice of both the customer and the market. You’ll shape how SignNow is positioned, packaged, and launched across channels, driving acquisition, adoption, engagement, and growth.

Responsibilities

• Own and evolve SignNow’s brand and product positioning to clearly differentiate in a competitive eSignature market.
• Develop audience-specific messaging that drives conversion across PLG and SLG funnels.
• Work with design, content, and demand gen to apply messaging across landing pages, ads, sales materials, onboarding flows, and more.
• Use AI-powered tools to generate, optimize, and test messaging variants at scale.
• Build and execute GTM plans for new features and product initiatives, aligned to both self-serve and sales-led segments.
• Develop a tiered launch playbook to drive the GTM execution plan activities and measurement by launch impact.
• Partner with Product, Growth, Brand, and Sales for funnel management and drive awareness, trial, adoption, and expansion across the user journey.
• Conduct ongoing market, competitive, and ICP research to influence positioning, GTM, and product strategy.
• Capture the voice of the customer through surveys, sales calls, win/loss interviews, and AI-assisted analysis.
• Develop enablement assets that help sales win competitive deals and accelerate the sales cycle.
• Collaborate with Growth and CS to create lifecycle campaigns and in-product experiences that drive activation, feature adoption, and expansion.

Requirements

• 5+ years of B2B SaaS product marketing experience, with a strong track record in product-led growth (PLG) environments.
• Demonstrated ability to develop and execute positioning and messaging frameworks that drive demand, adoption and expansion across the customer journey.
• Proven experience leading product and Tier 1 feature launches, including end-to-end GTM planning across both self-serve and sales-assisted funnels.
• Strong portfolio of GTM enablement assets developed and deployed, such as battlecards, sales decks, ROI tools, onboarding flows, product pages, comparison content, and walkthroughs.
• Highly analytical and data-informed, with experience using behavioral, intent, and usage data to identify and refine ICPs, use cases, and segments.
• Hands-on experience working with or guiding AI-powered tools to generate and personalize content at scale.
• A strong cross-functional collaborator, comfortable partnering with Product, Growth, Sales, and CS to align messaging, share insights, and drive go-to-market success.
• A compelling communicator and storyteller with the ability to distill complex ideas into simple, persuasive narratives.

Nice-to-haves

• Experience in sales-led growth (SLG) motions.
• Experience with AI tools such as ChatGPT, Jasper, Copy.ai, Writer.

Benefits

• Competitive salaries and stock options.
• Comprehensive medical, dental, and vision offerings.
• 401K employer-matching.
• Life & disability insurance.
• Fitness and wellness reimbursements.
• Generous time off policies.
• Access to airSlate Junior Club for team members with children.