Senior Product Marketing Manager

Hover - New York, NY

Full-time - Mid Level

New York, NY

Insurance Carriers and Related Activities

About the position

The Product Marketing Manager at Hover will play a crucial role in transforming the home improvement industry by leading the launch strategies and campaigns for new products and features. This position requires a talented individual who can drive acquisition and adoption in a fast-paced and agile environment, working closely with a cross-functional team of marketers, product managers, and sales and support team members.

Responsibilities

• Partner with product, marketing, and sales to bring products and features to market
• Become the expert on buyer and user personas, understanding who they are and how they buy
• Develop persuasive messaging that resonates with target buyers and differentiates the solution in the market
• Execute multi-channel consumer-focused marketing campaigns and programs across the full funnel
• Execute go-to-market plans including segmentation, product naming, launches, campaign strategies and tactics, and analytics for assigned products
• Conceptualize and craft performance-driven content for various platforms and channels
• Understand market trends and competitive landscape; develop marketing strategies to increase market presence and penetration
• Travel up to 25% as required.

Requirements

• Experience in product marketing with early stage products from a high growth early stage company
• Analytical thinker with strong experience in data-driven marketing and AB Testing
• Proven experience prioritizing competing tasks and executing against deadlines, managing multiple projects simultaneously from beginning to completion
• Experience in the home improvement or construction technology space is a plus
• Experience gathering and applying customer insights to inform and optimize the product experience
• Excellent presentation, written, and verbal communication skills, with an eye for quality and detail
• Strong Excel and analytical skills; Tableau skills are a plus
• Thrives in a fast-paced environment with a bias towards action
• Strong interpersonal skills with the ability to collaborate and work cross-functionally

Nice-to-haves

• Experience in the home improvement or construction technology space