Senior Product Marketing Manager

Experian - Costa Mesa, CA

Full-time - Senior

Costa Mesa, CA

10,001+ employees

Administrative and Support Services

About the position

The Senior Product Marketing Manager at Experian is responsible for developing and positioning compelling messaging for Experian's products and services within the Financial Services sector. This role involves collaborating with various teams to create go-to-market strategies, enhance product adoption, and engage with customers to drive awareness and demand for the product portfolio. The position requires a deep understanding of the financial services landscape and the ability to translate market insights into effective marketing strategies.

Responsibilities

• Develop an understanding of the market, buyer personas, and competitive environment.
• Promote the creation and maintenance of supporting materials, including pitch decks, case studies, videos, product sheets, and whitepapers.
• Articulate notable product messaging that resonates with customers.
• Partner with engineering, product management, marketing, and sales teams to execute go-to-market campaigns and lead product adoption.
• Support win/loss analysis and distill client feedback to evolve product positioning and messaging.

Requirements

• 8+ years in product marketing, solutions marketing, strategy, or related field.
• Experience in B2B SaaS marketing within the FinTech or financial services sectors.
• Experience working with technical or complex products as a trusted partner to both product and sales teams.
• Ability to navigate a regionally distributed organization with significant online interaction.

Benefits

• Great compensation package & bonus plan
• Core benefits including full medical, dental, vision, and matching 401K
• Flexible schedule, ability to work remotely, hybrid, or in-office
• Flexible time off, including volunteer time off, vacation, sick, and 12-paid holidays