Senior Product Marketing Manager

101 Proofpoint, Inc. - Pittsburgh, PA

Full-time - Mid Level

Pittsburgh, PA

5,001-10,000 employees

About the position

The Senior Product Marketing Manager at Proofpoint will lead the go-to-market strategy for the Security Awareness product and services, focusing on a high-growth market. This role requires a deep understanding of buyers and competitors, and the ability to create impactful marketing assets that drive business growth. The position emphasizes collaboration with cross-functional teams, including product management, sales, and corporate marketing, to ensure successful product differentiation and market leadership.

Responsibilities

• Drive go-to-market strategy for Proofpoint Security Awareness products and services.
• Become the expert on security awareness buyers, understanding their needs and buying criteria.
• Build strong relationships across product management, corporate marketing, and sales to execute the go-to-market strategy.
• Establish thought leadership in the human risk management domain.
• Create compelling messaging and content such as webinars, blogs, and solution briefs.
• Coordinate with sales leadership to define sales support initiatives and create effective enablement content.
• Plan and manage the launches of new product releases.
• Present at industry events, customer briefings, and sales training as the primary thought leader for supported products.
• Explore growth opportunities by aligning the go-to-market strategy with channel partners.

Requirements

• 6+ years of product marketing experience in enterprise security.
• BS/BA required, preferably in business or technical concentration.
• Proven experience marketing to enterprises and technical buyers.
• Ability to converse across technical and sales audiences with a concise message.
• Passion for market knowledge and translating expertise into actionable go-to-market plans.
• Analytical mindset with the ability to execute tactically and manage multiple priorities.
• Demonstrated leadership skills and highly developed interpersonal skills.

Nice-to-haves

• Experience in human risk management or related fields.
• Familiarity with cybersecurity trends and challenges.
• Strong public speaking skills and comfort presenting to senior groups.

Benefits

• Flexible time off
• Robust well-being program with 4 global wellbeing days per year
• 3-week work from anywhere option