Senior Product Marketing Manager

$120,000 - $243,000/Yr

Verizon Communications - York, PA

Part-time - Mid Level

Remote - York, PA

Telecommunications

About the position

The position involves joining a team of skilled marketers at Verizon to drive innovation and develop comprehensive marketing strategies for device protection products. The role focuses on identifying market opportunities, creating marketing plans, and managing programs across various channels to achieve revenue growth within the consumer organization. Candidates will work cross-functionally with multiple teams to enhance user experience and implement marketing initiatives that differentiate Verizon from competitors.

Responsibilities

• Develop clear marketing strategies and robust strategic marketing plans for device protection products.
• Manage a cohesive marketing strategy and implementation across multiple channels to optimize ROI.
• Curate strategies for cross-functional activities targeting high opportunity audiences to drive product revenue growth.
• Analyze the competitive marketplace and develop action plans to address macro changes.
• Enhance user experience for omni and new channels, creating a roadmap for device protection products.
• Partner with stakeholders to implement marketing initiatives that drive product revenue goals.
• Collaborate with teams such as CX, design, and digital operations to deliver requirements and implement initiatives.
• Analyze program performance and leverage data insights to optimize existing programs and drive new strategies for revenue growth.
• Manage product KPI reporting and develop presentations highlighting key trends and actions plans.

Requirements

• Bachelor's degree in Marketing, Business Management, Finance, Accounting, Analytics, or related experience.
• Six or more years of relevant work experience.
• Experience with spreadsheets and digital office tools for data analysis and presentation preparation.

Nice-to-haves

• Master's degree, preferably an MBA.
• Experience writing marketing requirements and briefs.
• Experience in cross-functional management in a multi-stakeholder environment.
• Strong analytical and problem-solving skills.
• Financial acumen and understanding of digital trends and business drivers.
• Strong verbal and written communication skills.

Benefits

• Health and wellness benefits
• Short term incentives
• 401(k) Savings Plan
• Stock incentive programs
• Paid time off
• Parental leave
• Adoption assistance
• Tuition assistance