Senior Product Marketing Manager

Benevity - Seattle, WA

Full-time - Senior

Seattle, WA

Publishing Industries

About the position

The Senior Product Marketing Manager at Benevity is responsible for elevating the company's market position and driving product demand through strategic marketing initiatives. This role involves collaborating with various teams to develop and execute go-to-market plans, manage a portfolio of products, and refine pricing and packaging strategies. The position requires a strong focus on understanding market needs and aligning product messaging to enhance sales conversion, all while leading a team of product marketers in a dynamic and inclusive environment.

Responsibilities

• Collaborate with Product and Marketing teams to develop and execute product marketing plans that achieve business goals for Benevity's products and solutions.
• Manage marketing for a portfolio of products, including go-to-market strategies and launches.
• Lead a collaborative go-to-market process with Product, Marketing, Sales Enablement, Sales, and Client Success teams.
• Create monetization opportunities by developing effective messaging, positioning, packaging, and pricing.
• Partner with Demand Generation, Client Marketing, Content Marketing & Communications, Brand Marketing, Enablement, Product, Sales, and Client Success teams to bring products to market effectively.
• Refine pricing and packaging strategies for all products, including new launches, promotions, and deal desk approvals.
• Ensure integration with Product, Sales, and Marketing to align product truth, positioning, messaging, value creation, and merchandising.
• Align positioning and messaging with a content strategy to improve sales conversion.
• Provide market insight to the Product team and support communicating the product roadmap and vision.
• Engage with clients and Sales to refine messaging, positioning, and enablement tools.
• Collaborate with Enablement to develop training materials for both internal teams and clients.
• Inspire internal teams with new product developments and launches.
• Improve operations by setting clear objectives, tracking performance, and measuring impact.
• Understand the market through analysis, input from Sales and Client Success teams, client segmentation, and competitive intelligence to share insights about our target audience's needs and challenges.

Requirements

• 8 years of experience in product marketing and/or product management in B2B SaaS solutions.
• Ability to execute strategies and projects cross-functionally and on time.
• Proven success in global markets and nurturing markets at different maturity levels.
• Experience leading a team of product marketers in a high-growth environment.
• Successful track record of launching differentiated B2B products and services.
• Expertise in SaaS pricing and packaging strategies to drive revenue growth.
• Experience introducing new products across various markets and geographies.
• Strong strategic planning, execution, and measurement skills.
• Excellent collaboration and influence skills across functions.
• Exceptional communication skills with diverse audiences, including C-level executives, analysts, clients, prospects, and internal teams.
• Driven to understand and solve client needs, distilling information into insights and aligning the organization.
• Results-oriented and resourceful.
• Strong organizational skills, independent thinking, and flexibility.

Nice-to-haves

• Experience with B2B companies transitioning to enterprise SaaS is a plus.

Benefits

• Innovative work environment
• Growth opportunities
• Caring co-workers
• A chance to do work that fills us with a sense of purpose