Goto.Com - Annapolis, MD
posted 3 months ago
At GoTo, our marketing team is a closely connected group, passionate about finding new and creative ways to tell stories about our brand and products. We're committed to guiding how the company interacts with customers, prospects, and employees, impacting every aspect of our business worldwide. In our flexible work environment, we encourage and support each other's growth and development, enabling everyone to thrive. If you share our excitement for creating innovative marketing strategies, we'd love to have you join our team. As a Senior Product Marketing Manager, you will be responsible for developing, growing, and owning GoTo's understanding of Managed Service Provider (MSP) buyer personas, their decision-making processes, pain points, and opportunities to support cross-functional teams. You will act as the subject matter expert at the crossroads of MSP market, buyer, and product knowledge to support the development and refinement of ongoing go-to-market tactics targeting MSPs. Additionally, you will develop compelling product positioning and value propositions that clearly articulate the benefits of the product for the MSP market. Your role will also involve creating and updating marketing assets and content to highlight the capabilities and value of GoTo Resolve through datasheets, blog posts, overview documents, videos, and comparison guides to promote and accelerate the growth of the solutions. This position requires a strong background in product marketing, particularly in the SaaS technology sector, with a focus on B2B marketing to MSPs. Excellent messaging and positioning skills, along with strong communication abilities, are essential for success in this role.